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The Office of Highway Safety works to change behaviors that cause injury or death on Rhode Island’s roads. Although housed at RIDOT, the office represents a broad spectrum of partners that include state and local police, first responders, colleges and school systems, non-profits, insurance providers, AAA, the faith community and non-profits. Every entity with a vested interest in making Rhode Island safe for those who drive, ride, bike, and walk.
Working with a coordinated plan developed with all of our stakeholders, the OHS employs a range of advocacy strategies that include enforcement, policy, education and media. And we have had some pretty big successes. There is no way to tell how much one strategy contributed to that, but OHS’s multi-year, award winning, Ripple Effect campaign has attracted a following and is readily recognized by most Rhode Islanders.
The Ripple Effect visually and viscerally takes the viewer into the world of those affected by impaired driving. Year one focused on first responders. Year two on families and friends. Year three moved toward empowering the viewer to help prevent risky behavior. And year four moved the viewer to action and presented mini-tutorials on ways to intervene to prevent drunk driving.
OHS was also the first DOT entity to create and implement a ten-year Impaired Driving assault plan. RIDOT works on a ten-year plan with all its construction projects, and OHS has its own parallel plan to move the state toward zero deaths.
OHS gives grants to non-profits and other traffic safety organizations and agencies working for safe roads.
Our messages are all designed to not only try to correct a bad driving behavior, but to make a cultural change that works to prevent the behavior. Our communications also include a call to action, to directly involve Rhode Islanders in the mission of intervening wherever possible, to take an active role to prevent friends, family or even total strangers from making the wrong choice and do something in a motor vehicle that could kill or injure someone.
We invite you to explore the links below to learn more about our safety outreach initiatives and what you can do to help make our roads safer.
At RIDOT we work tirelessly to make the roads as safe as we can. We commit millions each year on traffic safety improvements, and all our capital projects include elements that make any new road or bridge we build safer than the one that preceded it.
In recent years we have made dozens of improvements, often tapping into new technology and the latest research that leads to new additions to the roads to make them safer. In recent years RIDOT has become a nationally recognized leader for its efforts to combat wrong-way driving deaths, installing wrong-way driving detectors at high-risk locations throughout Rhode Island. Elsewhere, RIDOT has moved to more visible and dynamic pedestrian crossing systems to help all users safely cross the road.
Our investments in traffic safety not only address these new additions to the roads to make them safer, but to improve on and properly maintain existing components such as highway lighting, traffic signals, pedestrian crossings, signage, and reflective striping and markers.
Click the links below to learn more about new and improved traffic engineering solutions we are using on Rhode Island roads.