RIDOT podcasts tell the Iway story

RIDOT has created a series of 12 podcasts, six in English and six in Spanish. The video featured in the podcasts uses footage shot during construction, with small amounts of supplemental video and lots of still photos. Wait a minute - what's a podcast?

With this new technology, RIDOT is seeking to reach a larger audience. Teens and young adults don't rely on traditional media, and RIDOT wants to make sure their needs for information are being met.

RIDOT's podcasts are designed to reach an typically under-targeted audience, young adults and the Spanish language market. The rollout of the podcasts will be staggered, with four (two in English, two in Spanish) released on Monday, October 1. Four more are being released on Tuesday, October 9, and the last four will be released Monday, October 15, "paving the way" for the opening of the first Iway ramp.

You can access the podcasts here, and subscribe to an RSS feed announcing the new podcasts as they become available. They are available on YouTube in English and Spanish, and are also available on iTunes and Blinkx. The podcasts are also expected to spread through "viral marketing," that is, not just by RIDOT and the sites mentioned here, but also by those who view them and send them on to friends and family through email.

En Español

Podcast 1 - Iway Project Overview

MOV (Traditional Podcast format)

(Large file) - for cable, dsl, direct internet connections

(Small file) - for connections with low bandwidth

WMV (Traditional Windows format)

(Large file) - for cable, dsl, direct internet connection

(Small file) - for connections with low bandwidth

Podcast 2 - Building a Better Highway